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Rose Punkunus
Founder and CEO at Sudozi | CFO | Automating FP&A to unlock more Strategic Finance | Data Nerd
𝘚𝘩𝘰𝘶𝘭𝘥 𝘸𝘦 𝘮𝘰𝘷𝘦 𝘮𝘰𝘯𝘦𝘺 𝘰𝘶𝘵 𝘰𝘧 𝘚𝘝𝘉?
The answer is .... it depends. Maintaining several bank accounts and cash risk management isn't top of mind... until it is.
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Should accounting be responsible for doing the non-gaap allocations and accruals for the benefit of FP&A teams?
Short answer: it depends. How much detail and configuration are you asking accounting to do for each transaction? Is that scalable? In my opinion, strategic finance teams should be responsible for some "bookkeeping" especially as it relates to tagging detailed (but important) program initiatives, experimentation, and one-time items. We shouldn't put all the responsibility on accounting to do things that benefit strategic finance.
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One of the things I enjoyed most being CFO was working collaboratively with amazing peers 🤝
Now in the CEO/founder world, it’s no surprise that I enjoy collaborating with other companies who are building efficiency and automation for CFOs.
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Let’s talk price elasticity.
Even in a “normal” environment, it’s difficult to know how price impacts growth. In this dynamic environment, getting a good grasp on how price impacts revenue seems impossible to predict 😩
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One major trend I’m seeing in finance is the focus on unit economics.
This level of analysis can drive major strategic decisions on pricing, acquisition spend, and hiring 🧠
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What experiences are most helpful to build a career in strategic finance?
What experiences are most helpful to build a career in strategic finance? 99% of the time, it’s not about getting better at excel.
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